Global leaders and pioneers in applied behavioural science
Project(s): Good Habit Lab
To highlight the global knowledge base of behavioural insights work in public policy, and bring the achievements of institutions to the fore, the OECD launched the Behavioural Insights Knowledge Hub and map in 2021.
StepUp is a free habit building, science-based workout program developed by the Behavior Change for Good Initiative. The program is being launched in partnership with 24 Hour Fitness.
The Busara Lab is now the largest behavioral science lab in the world with a panel of more than 133,000 participants across sites in India, Ethiopia, Kenya, Nigeria, and Uganda.
New York City partnered with behavioral economics firm ideas42 and the University of Chicago Crime Lab to test simple “nudges” to get people to court; text reminders improved appearance rates, resulting in thousands fewer arrest warrants
