The Busara Lab is now the largest behavioral science lab in the world with a panel of more than 133,000 participants across sites in India, Ethiopia, Kenya, Nigeria, and Uganda.
Today, our 110+ staff are based in our HQ in Nairobi, or offices in East and West Africa, and India. Remaining firmly rooted in our commitment to stay close to the people and the contexts we serve, we only set up offices where we are doing our work. We’ve worked in 25+ countries across the Global South, including in Latin America and the Pacific Islands. The Busara Lab is now the largest behavioral science lab in the world with a panel of more than 133,000 participants across sites in India, Ethiopia, Kenya, Nigeria, and Uganda. Having run more than 500 projects with over 250 partners, we have offered decision-makers practical recommendations for instant action, while advancing behavioral science in the Global South.
To highlight the global knowledge base of behavioural insights work in public policy, and bring the achievements of institutions to the fore, the OECD launched the Behavioural Insights Knowledge Hub and map in 2021.
StepUp is a free habit building, science-based workout program developed by the Behavior Change for Good Initiative. The program is being launched in partnership with 24 Hour Fitness.
New York City partnered with behavioral economics firm ideas42 and the University of Chicago Crime Lab to test simple “nudges” to get people to court; text reminders improved appearance rates, resulting in thousands fewer arrest warrants
