
Busara
The Busara Lab is now the largest behavioral science lab in the world with a panel of more than 133,000 participants across sites in India, Ethiopia, Kenya, Nigeria, and Uganda.
2017 OECD report
“Behavioural insights”, or insights derived from the behavioural and social sciences, including decision making, psychology, cognitive science, neuroscience, organisational and group behaviour, are being applied by governments with the aim of making public policies work better. As their use has become more widespread, however, questions are being raised about their effectiveness as well as their philosophical underpinnings. This report discusses the use and reach of behavioural insights, drawing on a comprehensive collection of over 100 applications across the world and policy sectors, including consumer protection, education, energy, environment, finance, health and safety, labour market policies, public service delivery, taxes and telecommunications. It suggests ways to ensure that this experimental approach can be successfully and sustainably used as a public policy tool.


The Busara Lab is now the largest behavioral science lab in the world with a panel of more than 133,000 participants across sites in India, Ethiopia, Kenya, Nigeria, and Uganda.
Combating misinformation in digital marketplaces through gamified behavioral experiments. We design two-sided platforms to study and prevent misleading claims that harm consumers and democracy.

ConsiliumBots uses technology and data to help people make important decisions by turning complex and underutilized information into virtual assistance and personalized recommendations across education, housing, and other areas of government programs.

To highlight the global knowledge base of behavioural insights work in public policy, and bring the achievements of institutions to the fore, the OECD launched the Behavioural Insights Knowledge Hub and map in 2021.