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https://www.pressforward.news/wordsthatwork/

Words that Work

Press Forward’s new toolkits — one for funders and one for local newsrooms — offer practical, research-backed guidance on how to make the case for local news in ways that resonate with today’s audiences.

Active
Since 2025
USA

Built from national survey data, focus groups, stakeholder interviews, and extensive message testing by the strategic communications firm Beekeeper Group, these resources reveal what language builds connection, which phrases raise skepticism, and how to frame the local news as essential to community life.

Project type
Resource
Founded
2025
Language(s)
English
Added
2025-10-01
Last modified
2026-07-12T16:45:21.000Z

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0

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