Civic Tech Field Guide
Donate

This project has been put to rest.
http://www.upwell.us/attention-lab/

Upwell Attention Lab

We play a unique role, experimenting with injecting conservation messaging into online conversations about the ocean. We do this through “attention campaigns.”

Since 2013
San Francisco

They are using a variety of monitoring tools (like Radian6 and Tweetdeck) to scrape all available social platforms: blogs, video, Twitter and Facebook, discussion boards like Reddit, online mainstream media, and image-based platforms like Pinterest and feeds an online dashboard that has real-time insight into online conversation trends around key ocean issues like over fishing and marine protected areas. Their team also leads attention campaigns, informed by data and inspired by online conversations. They curate the best from the abundant sea of online ocean content and rapidly experiment with creating, amplifying and circulating stories that spark vibrant conversations. – Beth Kanter, Beth's Blog We did the work of @Upwell not only to change the ocean conversation daily, but to strengthen movement(s!). Must remain a beacon. ^RW — Upwell (@upwell) April 19, 2016

If shutdown, what happened?

Shut down

Resources

Project type
Program
Founded
2013
Language(s)
English
Added
2021-06-22
Last modified
2026-03-23T11:09:00.000Z

Additional details

Number of integrations
0
Sustainable Development Goals
14. Life below water

More in Big listening