
The Australian Ad Observatory
The Australian Ad Observatory project is enabling independent research into the role that algorithmically targeted advertising plays in society.
Trends from Who Targets Me makes navigating and understanding digital political advertising data easier. It operates in over 60 countries, covering 150,000+ advertisers from more than 1,000 parties and groups.
Trends includes dashboards, visualisations and analytical tools for tracking digital ad spending, targeting and messaging on Meta and Google services in over 60 countries.
Sam Jeffers


The Australian Ad Observatory project is enabling independent research into the role that algorithmically targeted advertising plays in society.
DigiAdGood seeks to create new digital advertising principles and measurement frameworks that go beyond this and better align human and business goals.
Guidance for Policymakers, Civil Society, and Development Cooperation

Political campaigns spend a lot of money to reach voters on Facebook. Are they telling the truth? Are they saying different things to different people? Help hold them accountable by installing our browser plugin, which sends us the ads you see on Facebook.

The SAFE Framework introduces new standards for digital brand safety in HM Government advertising.