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https://www.communications.gov.uk/publications/safe-framework-the-4-principles-for-hmg-brand-safety/
SAFE Framework: the 4 principles for HMG Brand Safety
The SAFE Framework introduces new standards for digital brand safety in HM Government advertising.
Active
UK
- Org. type
- Government / public sector
- Project type
- Method
- Language(s)
- English
- Categories
- Advertising, Govtech
- Added
- 2025-12-08
- Last modified
- 2026-07-12T16:45:23.000Z
Additional details
- Formats
- framework
- Number of integrations
- 0
- Geographic focus
- United Kingdom of Great Britain and Northern Ireland 🇬🇧
- Geographic focus — country
- United Kingdom of Great Britain and Northern Ireland 🇬🇧
- Political unit
- United Kingdom (government)
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