Civic Tech Field Guide
Donate

https://www.communications.gov.uk/publications/safe-framework-the-4-principles-for-hmg-brand-safety/

SAFE Framework: the 4 principles for HMG Brand Safety

The SAFE Framework introduces new standards for digital brand safety in HM Government advertising.

Active
UK
Project type
Method
Language(s)
English
Categories
Advertising, Govtech
Added
2025-12-08
Last modified
2026-07-12T16:45:23.000Z

Additional details

Formats
framework
Number of integrations
0
Geographic focus
United Kingdom of Great Britain and Northern Ireland πŸ‡¬πŸ‡§
Geographic focus β€” country
United Kingdom of Great Britain and Northern Ireland πŸ‡¬πŸ‡§
Political unit
United Kingdom (government)

More in Advertising