
Unravel
Create your own trustworthy ad campaign.
The Taurus is a platform for creating and managing transparency notices for political advertisements as required by EU Regulation 2024/900.
The Taurus is a platform for creating and managing transparency notices for political advertisements as required by EU Regulation 2024/900. It enables citizens to scan a QR code on any political ad and see who paid for it, how much they paid, and what targeting criteria were used. Free for basic use.


Expected April 2026, "The [European] Commission is...required to establish a European Repository for online political advertisements...a public repository for online political advertising and the relative transparency notices published in the EU or directed at EU citizens or residents.

Trends from Who Targets Me makes navigating and understanding digital political advertising data easier. It operates in over 60 countries, covering 150,000+ advertisers from more than 1,000 parties and groups.

The SAFE Framework introduces new standards for digital brand safety in HM Government advertising.