
The Australian Ad Observatory
The Australian Ad Observatory project is enabling independent research into the role that algorithmically targeted advertising plays in society.
The Taurus is a platform for creating and managing transparency notices for political advertisements as required by EU Regulation 2024/900.
The Taurus is a platform for creating and managing transparency notices for political advertisements as required by EU Regulation 2024/900. It enables citizens to scan a QR code on any political ad and see who paid for it, how much they paid, and what targeting criteria were used. Free for basic use.


The Australian Ad Observatory project is enabling independent research into the role that algorithmically targeted advertising plays in society.
DigiAdGood seeks to create new digital advertising principles and measurement frameworks that go beyond this and better align human and business goals.
Guidance for Policymakers, Civil Society, and Development Cooperation

Political campaigns spend a lot of money to reach voters on Facebook. Are they telling the truth? Are they saying different things to different people? Help hold them accountable by installing our browser plugin, which sends us the ads you see on Facebook.

The SAFE Framework introduces new standards for digital brand safety in HM Government advertising.