
The Australian Ad Observatory
The Australian Ad Observatory project is enabling independent research into the role that algorithmically targeted advertising plays in society.
An app for tracking political advertisements on Meta-owned advertising platforms such as Facebook and Instagram.
Making the invisible visible โ PoliDashboard is an app for tracking political advertisements on Meta-owned advertising platforms such as Facebook and Instagram. It is designed to help voters, journalists, campaign staffers and others to track the use of targeted ads around social issues, elections or politics. The data is automatically updated every day via the Facebook Ad API. The dashboard is developed by the Social Media Lab at Toronto Metropolitan University as part of an international election transparency initiative. Country-specific dashboards are presented in partnership with select academic and civic partners in countries where the Facebook Ad Library is available.

The Australian Ad Observatory project is enabling independent research into the role that algorithmically targeted advertising plays in society.
DigiAdGood seeks to create new digital advertising principles and measurement frameworks that go beyond this and better align human and business goals.
Guidance for Policymakers, Civil Society, and Development Cooperation

Political campaigns spend a lot of money to reach voters on Facebook. Are they telling the truth? Are they saying different things to different people? Help hold them accountable by installing our browser plugin, which sends us the ads you see on Facebook.

The SAFE Framework introduces new standards for digital brand safety in HM Government advertising.