‘Pocket Change’ is a Hindi digital content channel that creates relatable, comedy content for young Indians with civic engagement at its heart.
We talk about issues around law, policy, governance and policing that affect young people to empower them to engage with institutions of democracy. Our content is led with humour, making short-form fiction videos and fictionalized explainers that experiment with pre-existing digital norms of storytelling.
The USC Annenberg Innovation Lab and Wise Entertainment have assembled a powerful coalition of experts in media, communications, data, technology and journalism to ensure everyone knows how much census participation benefits their community.
The production house focuses on creating content in the genre of Civic Entertainment, i.e. films, TV, digital content, radio content, etc. which can be used to encourage civic participation with public institutions, and thus strengthen democracy.
