Civic Tech Field Guide
Donate
This project has been put to rest.Read post mortem →
http://louder2.strikingly.com/

Louder (Loudsauce)

At Louder we've spent a lot of time asking people to give reach to what they believe deserves more attention. This page is dedicated to the lessons we've learned.

Since 2011
Visit

> Other times, a start-up effectively shuts down when its founder and related talent get acqui-hired, and their farewell messages don't shed much light. See for example what Colin Mutchler, the founder of Louder (originally Loudsauce), a crowdfunding platform for small-donor funding of political advertising that had backing from Huston Hedinger, Matter and the Knight Foundation, had to say about his company's acquisition in 2015 by Change.org. He writes, "All of our work with Louder has given us the expertise to understand the motivations and needs of the cultural organizers and amplifiers of our times, and we are so excited to help accelerate the impact of such a transformative civic platform as Change.org." Change never launched a product or service for its petition-signers to crowdfund political ads, though it now does invite petition organizers to use the platform to raise funds to support their campaigns. [Civicist](https://civichall.org/civicist/civic-tech-graveyard/)

If shutdown, what happened?

Acquired

Funding details

Funded byDateAmount
Huston Hedinger, Matter, the Knight Foundation2018-10-02—

Evidence of this project's impact

We helped more than 200 people fund a TV ad for the Story of Stuff project on A&E’s Hoarders, and inspired hundreds of Greek expats to fund a billboard in Times Square encouraging people to travel to Greece during the economic crisis. (Source)

We helped artists like Favianna Rodriguez and Mahader Tesfai, and authors like Ai-jen Poo, to reach new audiences of over 10,000 people, funded by their fans. (Source)

"tens of thousands of people funded hundreds of thousands of dollars to reach over 35 million people with crowdfunded promotion.","We helped more than 200 people fund a TV ad for the Story of Stuff project on A&E’s Hoarders, and inspired hundreds of Greek expats to fund a billboard in Times Square encouraging people to travel to Greece during the economic crisis.","We helped artists like Favianna Rodriguez and Mahader Tesfai, and authors like Ai-jen Poo, to reach new audiences of over 10,000 people, funded by their fans." (Source) — 2018-10

Resources

Founder(s)

Colin Mutchler

Founded
2011
Language(s)
English
Tech stack
BuiltWith report →
Categories
Advertising, Civic crowdfunding platforms, Engagement tech, Graveyard, Participatory democracy, The Tech
Added
2021-06-22
Last modified
2026-01-02T15:05:53.000Z

Additional details

Number of integrations
0
Metrics of success
"tens of thousands of people funded hundreds of thousands of dollars to reach over 35 million people with crowdfunded promotion.","We helped more than 200 people fund a TV ad for the Story of Stuff project on A&E’s Hoarders, and inspired hundreds of Greek expats to fund a billboard in Times Square encouraging people to travel to Greece during the economic crisis.","We helped artists like Favianna Rodriguez and Mahader Tesfai, and authors like Ai-jen Poo, to reach new audiences of over 10,000 people, funded by their fans.", We helped more than 200 people fund a TV ad for the Story of Stuff project on A&E’s Hoarders, and inspired hundreds of Greek expats to fund a billboard in Times Square encouraging people to travel to Greece during the economic crisis., We helped artists like Favianna Rodriguez and Mahader Tesfai, and authors like Ai-jen Poo, to reach new audiences of over 10,000 people, funded by their fans.

More in Advertising