
The Australian Ad Observatory
The Australian Ad Observatory project is enabling independent research into the role that algorithmically targeted advertising plays in society.
Human Agency is a platform that democratizes the tools of advertising
Our aim is to empower individuals and organizations with similar goals to effectively advocate for their shared values and give normal people access to communication methods currently exclusive to businesses and individuals of extreme wealth. Human Agency was born with the mission of empowering individuals to effectively promote issues, causes, and information that matters to them. With the power of social media advertising, you can get your message outside of your social bubble to anyone in the world. With Human Agency we've deployed the most powerful tools of advertising and made them accessible so that in under 30 seconds, you can create a message and send it to anyone in the world.


The Australian Ad Observatory project is enabling independent research into the role that algorithmically targeted advertising plays in society.
DigiAdGood seeks to create new digital advertising principles and measurement frameworks that go beyond this and better align human and business goals.
Guidance for Policymakers, Civil Society, and Development Cooperation

Political campaigns spend a lot of money to reach voters on Facebook. Are they telling the truth? Are they saying different things to different people? Help hold them accountable by installing our browser plugin, which sends us the ads you see on Facebook.

The SAFE Framework introduces new standards for digital brand safety in HM Government advertising.