The Australian Ad Observatory
The Australian Ad Observatory project is enabling independent research into the role that algorithmically targeted advertising plays in society.
Australia
extensions
https://ad.watch/
Ad Watch
ad.watch breaks open the machine of political advertisements on Facebook and Instagram with data of more than 150 parties in 34 countries.
Active
Arizona
Through our interfaces, you can understand targeting and optimisation, compare monetary investment, and trace the timelines of ads. Browse our stories, or ask your own questions.
- Project type
- Project
- Country
- United States of America 🇺🇸
- Language(s)
- English
- Tech stack
- BuiltWith report →
- Categories
- Advertising, Advocacy tech, Archives, Civic data, The Tech, Watchdogging and transparency
- Added
- 2022-02-08
- Last modified
- 2026-07-12T16:44:14.000Z
Additional details
- Number of integrations
- 0
More in Advertising
DigiAdGood
DigiAdGood seeks to create new digital advertising principles and measurement frameworks that go beyond this and better align human and business goals.
UK
Mitigating the Risks of Political Microtargeting
Guidance for Policymakers, Civil Society, and Development Cooperation
Berlin
2024
reports
Ad Observer
Political campaigns spend a lot of money to reach voters on Facebook. Are they telling the truth? Are they saying different things to different people? Help hold them accountable by installing our browser plugin, which sends us the ads you see on Facebook.
New York University
Facebook, YouTube, extensions
https://www.communications.gov.uk/publications/safe-framework-the-4-principles-for-hmg-brand-safety/
SAFE Framework: the 4 principles for HMG Brand Safety
The SAFE Framework introduces new standards for digital brand safety in HM Government advertising.
UK