
The Australian Ad Observatory
The Australian Ad Observatory project is enabling independent research into the role that algorithmically targeted advertising plays in society.
97th Floor pulled thousands of digital ads, reviewed millions of dollars in ad spend, poured over scores of landing pages, read hundreds of emails, and spent entire days looking at websites, mobile apps, and social media accounts — they even donated $100 to both campaigns to see emails and ad retargeting strategies first-hand.


The Australian Ad Observatory project is enabling independent research into the role that algorithmically targeted advertising plays in society.
DigiAdGood seeks to create new digital advertising principles and measurement frameworks that go beyond this and better align human and business goals.
Guidance for Policymakers, Civil Society, and Development Cooperation

Political campaigns spend a lot of money to reach voters on Facebook. Are they telling the truth? Are they saying different things to different people? Help hold them accountable by installing our browser plugin, which sends us the ads you see on Facebook.

The SAFE Framework introduces new standards for digital brand safety in HM Government advertising.