We found over 300 companies around the world who use data to give political parties insights into who voters are, what they want to hear and how to persuade them

What happens when the techniques of the marketing industry become the tools that influence our democracy?

This research sheds light on the global business built around using data for political influence so that voters, policy makers, political partners and technology companies can develop informed opinions and decisions about the relationship between personal data and politics in the future.

An entire sector is built around the acquisition and use of personal data for political campaigns. In order to understand what this means for our democracies, now and in the future, we first need to understand who is part of this industry and what tools they are using.

With this new research, in the format of a guide (printer-friendly version here) and a visual gallery, Tactical Tech identify over 300 of the companies who offer their services to political parties, and give an in depth guide to thirteen of the key methods that are used to target and influence voters.

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