Ridiculously Hopeful Futures

Ridiculously Hopeful Future: a bold, slightly wild, and very optimistic project to transform how government social safety net programs are designed.

Active

Since 2025

California

Imagine a future where consulting the people who need government support is routine—where their voices shape policies, programs, and services. We believe that by listening to customers, we can create better experiences and outcomes for everyone. The Challenge We’re Tackling Government agencies are hesitant to co-design with their customers because: They don’t fully see the benefits of involving customers. There are real and perceived legal and administrative barriers to customer research. Customer research is viewed as time-consuming and resource-intensive.