We found over 300 companies around the world who use data to give political parties insights into who voters are, what they want to hear and how to persuade them
What happens when the techniques of the marketing industry become the tools that influence our democracy? This research sheds light on the global business built around using data for political influence so that voters, policy makers, political partners and technology companies can develop informed opinions and decisions about the relationship between personal data and politics in the future. An entire sector is built around the acquisition and use of personal data for political campaigns. In order to understand what this means for our democracies, now and in the future, we first need to understand who is part of this industry and what tools they are using. With this new research, in the format of a guide (printer-friendly version here) and a visual gallery, Tactical Tech identify over 300 of the companies who offer their services to political parties, and give an in depth guide to thirteen of the key methods that are used to target and influence voters.
The Digital Trade Alliance is a collaborative effort of digital rights and consumer groups assembled in 2018. The Alliance model provides effective advice and expertise to us in order to structure the transnational debate on digital trade.
Data Zetu (“Our Data” in Swahili) aims to empower communities to make better, more evidence-based decisions to improve their lives.
Bookshare makes reading easier. People with dyslexia, blindness, cerebral palsy, and other reading barriers can customize their experience to suit their learning style and find virtually any book they need for school, work, or the joy of reading.
Immi helps immigrants understand their rights and options during the immigration process. The website’s guided process helps users determine their path to legal immigration, and offers a list of organisations and self-help resources.
A commitment to make digital technologies work for, not against, democracy and human rights. It underlines the joint responsibility of governments, multilateral organizations, civil society, and technology companies to develop and use digital technologies to the benefit of democracy and human rights.