Next Gen News 2 (NGN2)

Next Gen News 2 sharpens our understanding of next generation news consumers' behavior and how publishers can best meet those evolving needs.

Active

Since 2026

Northwestern University, Campus Drive, Evanston, IL, USA

We conducted quantitative and qualitative consumer research across five countries (Brazil, India, Nigeria, the United Kingdom and the United States), with 1,000 people in each country. We also conducted interviews with news producers from around the world who are successfully adapting to changing consumer behaviors. Next gen news consumers do not passively accept the information environment they encounter. Instead, they consciously tailor it, continuously adding and pruning to ensure they receive a personally ideal mix of sources and notifications — even if balance and moderation are not always the desired outcome.