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https://localnewsinitiative.northwestern.edu/posts/2021/10/27/index-launch/index.html

Medill Subscriber Engagement Index

Northwestern University has launched the Medill Subscriber Engagement Index, a tool that allows local news organizations to see what content encourages subscribers to stick around and lets publishers benchmark their performance against outlets in comparable markets.

Active
Northwestern University, Campus Drive, Evanston, IL, USA

Forty-four newsrooms of various sizes across the country are now participating in Medill’s index, and about 100 outlets are expected to be on board by early next year. Participants include large metro news organizations such as the Chicago Tribune and Miami Herald, mid-tier outlets like The Idaho Statesman and Allentown (Pa.) Morning Call, and smaller markets such as the Cedar Rapids (Iowa) Gazette and Belleville (Illinois) News-Democrat.

Project type
Tool or platform
Language(s)
English
Added
2021-12-03
Last modified
2026-07-12T16:44:11.000Z

Additional details

Number of integrations
0

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