The "Governor Barbie" campaign, launched by Governor Gretchen Whitmer, was more than just an innovative approach to brand building, but a significant step toward redefining and challenging stereotypes associated with female politicians.
The objective was to leverage the immense social media traction Barbie was gaining around the release of Greta Gerwig’s movie while reshaping the narrative surrounding the image of female leaders. This was accomplished by dressing up a Barbie doll to resemble Governor Whitmer and having “Governor Barbie” take the helm as Michigan's leader for a day through engaging content across platforms like Twitter, Instagram, TikTok, Threads, and Facebook.
The Global Coalition for Tech Justice is a newly formed global movement to ensure Big Tech plays its role in protecting elections and citizens’ rights and freedoms across the world, particularly in the global majority where companies – Meta/Facebook, Google/YouTube, Twitter, TikTok et al – have been negligent in dealing with the impacts of their social media and messaging products.
Black communities need an affirmative vision of technology that protects our civil rights and advances our needs. A campaign nominated for a 2023 Webby Award.
Data Zetu (“Our Data” in Swahili) aims to empower communities to make better, more evidence-based decisions to improve their lives.
On May 1, 2025 (Law Day), lawyers across the country are encouraged to participate in #ReaffirmTheOath—a nonpartisan, nonpolitical national grassroots effort empowering lawyers in communities large and small to speak out, stand together, and publicly renew their commitment to the Constitution and the rule of law.
The USC Annenberg Innovation Lab and Wise Entertainment have assembled a powerful coalition of experts in media, communications, data, technology and journalism to ensure everyone knows how much census participation benefits their community.