After the 2022 midterms, the Cooperative Impact Lab published initial findings for the Digital Innovation Fund, telling the story of how, in just four months, we stood up and administered one of the most extensive research-grant programs focused on TikTok’s uses for progressive politics and social good.
Across the space, from TikTok newcomers to seasoned professionals, virtually no progressive groups feel they have a grip on what effective political TikTok content looks like, how to generate it, or how to have it support organizing strategy consistently. As established digital tactics like Facebook ads get more expensive and less effective, the knowledge gap on how to speak online is becoming downright dangerous. Since November, we’ve been hard at work studying the results, crunching the numbers about what works on TikTok, what doesn’t, and why. Below you’ll find a read-out of our strongest signals, what we think they mean, and what we believe needs to come next. This work is not just about tactics on TikTok — it’s about rethinking how we, as a movement, can invest in digital messaging and persuasion that is authentic, collaborative, and relationship-driven — and how we’re supporting the talent within organizations to lead the way.
Parent organization: Cooperative Impact Lab
The Global Coalition for Tech Justice is a newly formed global movement to ensure Big Tech plays its role in protecting elections and citizens’ rights and freedoms across the world, particularly in the global majority where companies – Meta/Facebook, Google/YouTube, Twitter, TikTok et al – have been negligent in dealing with the impacts of their social media and messaging products.
Capture customer and employee feedback in the moment to drive positive change throughout your organization.
Tools to build a movement
Cities and towns across Massachusetts and few in other states have adopted Visual Budget, either the new WordPress plug-in or the original.
On May 1, 2025 (Law Day), lawyers across the country are encouraged to participate in #ReaffirmTheOath—a nonpartisan, nonpolitical national grassroots effort empowering lawyers in communities large and small to speak out, stand together, and publicly renew their commitment to the Constitution and the rule of law.