
Rooted in Trust
Rooted in Trust is a pandemic information response plan countering the unprecedented scale and speed of the spread of rumors and misinformation about COVID-19. Operating in ten countries.
The Analysis and Response Toolkit for Trust or ARTT is focused on helping people engage in trust-building ways when discussing vaccine efficacy and other topics online.
Our central tool, the ARTT Guide, will provide insights into points of analysis and response during conversations around complicated discussions such as vaccines and vaccinations. Conversations, especially trusted ones, take both reliable information and creative skill. We know that people in the middle of discussions are faced with different contexts, challenges, and needs. Our toolkit shows different possibilities for these conversations. The ARTT Guide software tool presents, for the first time, a unique framework of possible responses for everyday conversations, all informed by online information analysis, to help motivated citizens answer the question: “What do I say?” This is our central tool, and is under active design in 2022.


Rooted in Trust is a pandemic information response plan countering the unprecedented scale and speed of the spread of rumors and misinformation about COVID-19. Operating in ten countries.

This Cornell University fund supports students who are participating in any type of community-based research activities or community-engaged learning projects

The City's crowdsourced, data-driven obituaries for New Yorkers who have died from COVID-19