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One of the hard realities to face, Lucas said, was realizing he had fallen into the traps all the entrepreneurship and startup blogs had warned him about.
Specifically, they were spending money unnecessarily.
“We bought some things we didn’t need to buy, contracted work we didn’t need to contract. Instead of focusing on a sellable product we were spending money on peripheral marketing and things that didn’t get us where we needed to get,” he said.