The Census Bureau’s plans to use digital tools to conduct the 2020 Census present enormous challenges and
opportunities. Among them is the opportunity to support the civil rights community, which has long played a
pivotal role in assuring that outreach efforts and the design and implementation of the Census maximize
participation and accuracy. Adoption of technology to conduct the Census, and the potential challenges that will
arise from the use of this technology, make it essential that the work of these organizations be as well-informed
and strategic as possible. Key opportunities:
´ Develop strategies to prepare for the possibility of technical failure when the Census is implemented.
´ Provide guidance on security and other technical issues and adjust outreach accordingly.
´ Provide digital literacy training to protect people who rely on library and other public computers.
´ Leverage the tech private sector for additional outreach and support.