After two years of intense learning about facilitated small groups conversations online, Nametag has closed. While the company could not continue, learnings from the project went on to have a substantive impact on the 2018 midterm elections and on digital strategies in a variety of movements. The key learnings are as follows.
Nametag was a chat platform designed to reproduce the experience of a well-facilitated small group conversation. It emphasized group norms, structured introductions, and clear calls to action for participants. Discussions were typically convened by a facilitator and would run for a few hours to a few days at a time.