FlipFeed was a Google Chrome Extension that enables Twitter users to replace their own feed with that of another real Twitter user. Powered by deep learning and social network analysis, feeds were selected based on inferred political ideology (“left” or “right”) and served to users of the extension. For example, a right-leaning user who uses FlipFeed could load and navigate a left-leaning user’s feed, observing the news stories, commentary, and other content they consume. The user could then decide to flip back to their own feed or repeat the process with another feed.
FlipFeed was built by researchers in the Laboratory for Social Machines at the MIT Media Lab to explore how social media platforms can be used to mitigate, rather than exacerbate, affective polarization by helping people explore and empathize with different perspectives.