Story-based campaigns

Examples of campaigns that leveraged the power of personal stories to advocate a position.


Tell us about your collisions and near-misses, so we can build the evidence base for improvements, together

cat-icon United Kingdom

Count the Nation

The USC Annenberg Innovation Lab and Wise Entertainment have assembled a powerful coalition of experts in media, communications, data, technology and journalism to ensure everyone knows how much census participation benefits their community.

cat-icon Los Angeles, CA

Our team spent two years listening to homeless New Yorkers. This website aims to summarize our findings and push forward sensible reforms that we developed alongside our homeless neighbors.

cat-icon Civic Hall, West 22nd Street, New York, NY, USA

Humans of the Balkans

Just a fancy way for us to collect and display nice photos, interesting stories and inspiring people from the region.

cat-icon Balkans
cat-icon USC Annenberg School for Communication and Journalism, Watt Way, Los Angeles, CA, USA

Planned Parenthood Saved Me

We're posting stories from people whose lives were saved or changed because they had access to affordable, compassionate healthcare through Planned Parenthood.

Protect Our Care

A campaign leveraging personal stories about Pre-Existing Conditions, Medicaid, and the Affordable Care Act to defend it from legislative attacks

cat-icon Austin, Texas, USA

RNW Media

RNW Media is a centre of expertise that builds digital communities for social change.

cat-icon RNW Media, Witte Kruislaan, Hilversum, Netherlands


Open source, offline-compatible geostorytelling application

cat-icon Pusugrunu, Suriname