Behavioral economics programs

"Nudging in public policy continues to face concerns related to manipulation, paternalism, and the removal of choice. However, as Sunstein and other proponents argued, all government programs are at some level applying choice architecture and nudging. Setting defaults and program design choices more deliberately, guided by science, can improve service delivery and increase the well-being of citizens. But it is important to appreciate that critics remain. Therefore, providing transparency and accountability for behavioral interventions is essential to sustaining or building trust in government. Nudges and other interventions inspired by the behavioral sciences need to be publicly disclosed and debated, as is the case for public policies more generally." - Zeina Afif for The World Bank,

Behavior Change for Good Initiative

StepUp is a free habit building, science-based workout program developed by the Behavior Change for Good Initiative. The program is being launched in partnership with 24 Hour Fitness.

Behavioural Insights at Sustainable Energy Authority of Ireland

Transitioning Ireland to a society based on sustainable practices will require behavioural insights to influence change.

eMBeD at the World Bank

Using the Behavioral Sciences to Fight Global Poverty and Reduce Inequality

cat-icon The World Bank Group, H Street Northwest, Washington D.C., DC, USA

Good Habit Lab

Good Habit Lab is a web platform that will help people meet their health and wellbeing goals.

Grow Progress

Grow Progress lets you unlock more support through the power of persuasion science.

cat-icon Washington DC


Predictiv helps organisations make better and faster decisions.

cat-icon United Kingdom


Promptable helps students in further education (FE) to succeed in their courses by helping colleges to deliver a proven support programme to their students.

SMS reminders from the Office of Court Administration

New York City partnered with behavioral economics firm ideas42 and the University of Chicago Crime Lab to test simple “nudges” to get people to court; text reminders improved appearance rates, resulting in thousands fewer arrest warrants

cat-icon New York City


Test+Build is a digital platform that provides customers with the tools to design their own behavioural science interventions and run their own randomised controlled trials (RCTs).